Digital Marketing Communication in Saudi Fintech Companies
الإصدار الخامس والثلاثون من المجلة العلمية لنشر البحوث
تم نشر الإصدار الخامس والثلاثون من المجلة العمية لنشر البحوث في: 1-01 -2025م. يحتوي الإصدار على بعض الأبحاث في مختلف التخصصات، كما أن الإصدار قد تناول العديد من المشاكل البحثية المهمه التي تشكل أهمية وفائدة كبيرة للمجتمع العلمي والمعرفي. جميع الأبحاث متاحة للتحميل والتعقيب والاستشهاد المرجعي لكافة الباحثين والأكاديميين.
الأبحاث والأوراق العلمية:
Name: Abdulaziz Ali Alzougibi
Saudi Arabia
Email: Mr.Alzougibi@gmail.com
Digital Marketing Communication in Saudi Fintech Companies
A Review of Current Studies
Future Trends and Potential Approaches
Abstract
This research examines the impact of digital marketing communication on the expansion of Saudi Fintech enterprises. This document offers an extensive analysis of existing literature to discern trends, obstacles, and prospective strategies for utilizing digital marketing to amplify Fintech’s influence in Saudi Arabia. The research emphasizes the congruence between the expansion of Fintech and Saudi Arabia’s Vision 2030, referencing sources such as Khard (2024) and Albarrak & Alokley (2021). It also examines the incorporation of digital marketing methods to enhance financial inclusion and user engagement. The study finishes with insights into future potential and strategic methodologies to enhance digital marketing within the Saudi Fintech ecosystem. Further, digital marketing and communication are now essential for the growth and success of many industries around the world, and the Fintech field in Saudi Arabia is no different. With the country’s strategic focus on Vision 2030, the Fintech business is a key part of making the economy more diverse and helping more people get access to money. This study looks at how digital marketing tactics and the fast growth of Fintech in Saudi Arabia are connected. The study looks at important studies like Khard (2024) and Albarrak & Alokley (2021) to find out how digital marketing improves trust, keeps customers interested, and leads to new ideas. It also talks about problems that might come up and how these tactics can be used in the future to achieve long-term growth (Juska, 2021).
Keywords
Digital marketing communication, Saudi Arabia, Fintech, Vision 2030, financial inclusion, user engagement, innovation, technology, challenges, sustainability.